What's going on: As researchers keep pushing AI forward, increasing types of businesses are experimenting with basic forms of the technology to cut costs, resolve problems efficiently -- and achieve a little wow factor. The big picture: To hear Friday's tell it, few aspects of its global enterprise haven't been injected with AI. The company is also experimenting with micro-targeting to lure customers more often, Sherif Mityas, chief experience officer at Friday's, tells Axios. The bottom line: This is a far cry from futuristic robot restaurants in Beijing and Tokyo, but the algorithms at Friday's reflect the mundane ways AI will soon pervade business. Go deeper: More on AI-powered micro-targeting at T.G.I. Friday's (WSJ)